Omar Meziane, founder of frozen ready meals firm Tweakd and former England football team chef talks to Food Manufacture about his decision to dive into the world of food production.
Ready meal industry gurus Jonny Bingham and David Jones are developing their own brand of meals with a difference, following dozens of successful launches for other major firms.
Premium ready meals sales grew by up to 8% last year, despite more than half (65%) of consumers reporting plans to eat fewer such products and cook more, says customer insight agency Engage Research.
The horsemeat crisis was good for business because it made shoppers consider the provenance of their food more than ever before, says posh ready meal entrepreneur Charlie Bigham.
Margins are tight for ready meal makers, leaving packaging system suppliers with the unenviable task of providing functional, versatile and sustainable solutions at the right price.
